One sticky summer day near
De Kalb, Illinois, a sixteen-year-old lass named Cindy Crawford
was earning her summer wages by detasselling corn, when along
came a photographer from a local newspaper who snapped her
picture. The photograph portrayed a girl of exceptional, all-American
beauty, and it generated enough positive feedback to convince
its comely subject to quit her farm-labor gig and spend the
summer modeling. Young Crawford's good-fortune story did not
end there. This former maiden of the cornfield would go on
to parlay her charismatic beauty into a career as a multimillion-dollar
commercial pitchwoman, tv personality, fitness-video vixen,
and attempted movie star.
Her wallet bloated from two
summers' worth of paychecks from the Chicago office of the
Elite modeling agency, Crawford enrolled at Northwestern University
to study chemical engineering on an academic scholarship.
You see, the all-American girl is more than just a pretty
face; she's smart too, and scored straight A's all through
high school. It only took Crawford less than one quarter to
determine that modeling was potentially a far more lucrative
(and fabulous) career than engineering, and she ditched college
to model full-time for Chicago photographer Victor Skrebneski.
In 1986, having made it big in Chicago, Crawford moved to
New York to make it really big.
Within two years of arriving
to the Big Apple, Crawford had become a genuine supermodel,
sashaying down top runways, gracing top magazine covers, attending
top parties, and earning top dollars. In 1988, she made a
gutsy decision to become the first modern supermodel to pose
for Play.boy. Among those impressed by the layout were executives
at MTV, who subsequently hired Crawford to host the network's
fashion program, House of Style; she held this job for six
successful years. Crawford again proved to be an entrepreneurial
risk-taker by launching a best-selling series of swimsuit
calendars when her shots for a Sports Illustrated's Swimsuit
Issue got cut from the final spread. She jeopardized her commercial
contracts by posing suggestively on a 1993 cover of Vanity
Fair with openly gay chanteuse k.d. lang. When fellow mannequins
Naomi Campbell, Elle Macpherson, and Claudia Schiffer invested
in the Fashion Cafe enterprise, a savvy Crawford opted instead
to buy a piece of Planet Hollywood.
In the usually fickle world
of high fashion, Crawford remained the hottest of properties
for an unprecedented ten years after beginning her modelling
career. By 1995, Forbes calculated that she was the planet's
highest-paid model, with annual earnings in the neighborhood
of $6.5 million (Schiffer ranked second at $5.3 million).
The business magazine attributed Crawford's continued financial
success to her gender-crossing appeal and her ability to sell
her name and face for commercial endorsements on a scale similar
to that of professional athletes. Her company, Crawdaddy Inc.,
was raking in the bulk of its fees from Pepsi, Kay Jewelers,
and Revlon, which signed Crawford to a multiyear, seven-figure
contract. Before passing her thirtieth birthday, Crawford
had begun to reposition herself for a post-modeling career.
She stepped down from House of Style, pulled up stakes in
Manhattan, and moved her base to Los Angeles, where she signed
up for her first feature film, the box-office bomb Fair Game,
in which she co-starred with Billy Baldwin.
Undaunted by the movie's critical
and financial failure, Crawford is currently investigating
other film projects and other business opportunities (she
will likely launch her own line of cosmetics), including plugging
her new how-to book entitled Cindy Crawford's Basic Face:
A Makeup Workbook. Though she is a shrewd operator in a bitchy
business, Crawford has, by most accounts, retained her Midwestern
values of courtesy and kindness. For example, Crawford, the
middle daughter of a blue-collar family, donated the proceeds
from her calendar sales to leukemia charities in the name
of her brother Jeff, who succumbed to the disease at age three.
"No one in the fashion world is perfect, but Cindy represents
the absolute best that modelling has to offer," says
journalist Michael Gross, who wrote the modelling expose Model:
The Ugly Business of Beautiful Women.
Crawford's charm extends into
her personal life: she attracted the eye of actor Richard
Gere, seventeen years her senior, and after dating for four
years, they married in December 1991. Their quickie Las Vegas
ceremony, which featured wedding rings made of tinfoil cemented
what appeared to be a perfect union, if not to all observers,
then at least to People Magazine, which dubbed the duo the
Sexiest Couple Alive. Three years later, and mere months after
Crawford and Gere took out a $30,000, full-page ad in the
London Times that declared their love to be true and of the
heterosexual variety, Crawford filed for divorce. After wining
and dining a string of high-profile escorts, including actors
Robert De Niro and Val Kilmer, Crawford married nightclub
owner Rande Gerber in 1998.